Nice to meet you! I’m Elaine
Before venturing into the beauty world, I worked as a bank relationship manager and was trained in accounting, gaining experience in multinational corporations, government organizations, SMEs, and international companies. However, I grew tired of the routine of month-end reconciliations and decided to explore makeup as a hobby. What started as part-time work soon grew into a fully-booked business, leading me to leave my full-time accounting job and pursue makeup artistry full time.
Within less than two years, I began training other makeup artists and opened my first studio in Tanjong Pagar. My team expanded to over 10 talented makeup artists. In the same year, I also launched a bridal shop that quickly became a booming success! Throughout all this, I continued offering courses and providing eyebrow embroidery services to my clients.
After nearly 3 years, I made the decision to close the bridal shop due to space limitations and the expiration of the lease. It was a blessing, as I was able to close before the pandemic hit.
With a forward-thinking mindset, I then founded L’eaine Skincare, which experienced incredible growth in its early years. Later, I also delved into property investment, slowing down my pace to focus on new opportunities.
Looking back, my journey in the beauty industry has been nothing short of a drama-filled adventure. Many have wondered how I manage to master so many things at once, but I believe that when you dedicate your time and energy to what you truly love—without distractions—you can accomplish anything.
July 2012: Began my journey as a part-time makeup artist.
June 2014: Took the leap to full-time entrepreneurship by founding Mrs. Fish Bridal (known as Mrs. Fish Bridal Makeup and Hair) as a sole proprietor.
December 2014: Opened the first makeup and brow studio in Tanjong Pagar, offering makeup services, workshops, and semi-permanent makeup services.
2015: Launched 1728 Wedding House Pte. Ltd., providing gown rental services to brides.
2018: Made the decision to close 1728 Wedding House Pte. Ltd.
2019: Founded L’eaine Skincare, managed under Mrs. Fish Bridal, to offer premium skincare solutions.
2021: Officially registered L’eaine Pte. Ltd. to further expand and grow the brand.
2022: Established BBDG Pte. Ltd. to venture into property investment opportunities.
2024: Rebranded Brow Story Singapore (IG: browstory_sg) to highlight expert brow embroidery under Elaine Beauty Academy. Also launched another IG: familymakeup_sg to showcase makeup services for all occasions.
2025: Rebranded Mrs. Fish Bridal to Elaine Beauty Studio (registered as Elaine Beauty Academy) to reflect the evolution of the brand.
We offer courses that help you launch your professional make-up artist journey.
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We offer courses that help you launch your professional make-up artist journey. *
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Master the art of creating stunning bridal hairstyles with our Professional Bridal Hairstyle Course. Over 3 to 5 days, you will learn essential techniques such as updos, braiding, and soft, romantic curls. This course is perfect for those looking to specialize in bridal hairstyling, covering everything from basic styles to intricate designs, ensuring you can create the perfect look for every bride. Whether you're a beginner or looking to refine your skills, this course is tailored to suit all levels.
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Transform your makeup artistry with our Professional Makeup Course. This in-depth program is designed to teach you the skills necessary to create flawless bridal looks that last throughout the day. You’ll learn techniques for achieving radiant skin, defining eyes, and enhancing features to make every bride/ customer feel beautiful. The course covers everything from basic makeup principles to advanced bridal techniques, including base makeup application, flawless contouring, and understanding different skin tones.
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Our Personal Makeup Course is perfect for those who want to enhance their everyday makeup routine or learn professional techniques to elevate their look. This hands-on course is personalized to your preferences, helping you master the art of makeup for different occasions. Whether you want to achieve a natural, glowing look or a more dramatic style, this course will provide you with the skills and confidence to create the perfect makeup look tailored to your features.
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Unlock the secrets to beautiful, long-lasting results with our Semi-Permanent Makeup Course. This course offers expert training in Nano Feather Brows, Powder Mist Brows, Lip Embroidery, and Eyeliner Embroidery. Learn how to enhance facial features with precision and artistry, giving your clients a fresh, effortless look that lasts. Whether you’re a beginner or experienced artist, our comprehensive course provides all the techniques and knowledge needed to excel in the semi-permanent makeup industry.
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Step into the world of creativity and imagination with our SFX Makeup Workshop. This hands-on workshop will guide you through the essentials of special effects makeup, including prosthetics, wounds, bruises, and fantasy makeup. Whether you’re interested in theatrical performances, Halloween looks, or creative photo shoots, this workshop will teach you how to create jaw-dropping effects. Learn techniques to design and apply realistic special effects to create unforgettable looks.
